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For visionaries & developers

Our services for new developments, expansion opportunities and visionary projects

Rooted in hospitality strategy consulting, we have helped some of the world’s most renowned developers and architects answer big questions around their visionary projects:

  • Strategy definition
  • Concept ideation
  • Feasibility studies
  • Guest experience design
  • Operator search & selection
  • Brand standards development
  • Consortium coordination
  • etc.

For our full capability statement, please click the download button below

Selected references:

PROJECT DUNES
OPERATING MODEL STRATEGY
HOTEL DEVELOPMENT FUNDING STRATEGY
HOTEL COMPANY INCORPORATION STRATEGY

As avid travelers, we love ambitious tourism projects for new and existing destinations. Blending tourism expertise with an inherent interest in a convincing visitor experience, we offer the following services:

  • Destination strategy
  • Concept ideation
  • Demand validation
  • Visitor experience design
  • Destination activation
  • etc.

For our full capability statement, please click the download button below

Selected references:

PROJECT TOURISM STRATEGY
DEVELOPMENT OF ULTRA LUXURY DESERT RESORT STRATEGY
TOURISM F&B STRATEGY DEVELOPMENT
TOURISTIC REGENERATION OF A CITY
TOURISM DESTINATION DEVELOPMENT PLAN

Retail is everywhere and part of any destination's appeal. Merging guest-centric thinking and commercial acumen, we support new retail destinations with:

  • Market assessment
  • White space definition
  • Category and tenant mix definition
  • Operating model design
  • etc.

For our full capability statement, please click the download button below

Selected references:

RETAIL STRATEGY DEVELOPMENT
LEISURE & ENTERTAINMENT MARKET ASSESSMENT
Download full capability statement
OUR TRUSTED CLIENTS
Kris Nenchev
The Visionary
Ellen "Lilly" Schmid
The Maker
Luca Faesch
The Designer
Dimitar Stoev
The Strategic Pragmatist
Lorenz Bahner
The Lateral Thinker

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Project Dunes

For an ultra-prestigious luxury resort development in the Rub' al Khali Desert in Saudi Arabia in the pre-development stage, coordinated 10+ consortium partners, strategy development, feasibility assessment and implementation design to lead the project into the development stage; confirmed project feasibility leading to construction with full client satisfaction and re-engagement of Treble

Middle East

Operating Model Strategy

For the hospitality sector of a giga-project, developed of the optimal operating model and distribution setup including strategic functions

Middle East

Hotel development funding strategy

Evaluated hotel operating models for a large-scale project, considering funding strategies and diverse financing options

Middle East

Hotel company incorporation strategy

Conducted the incorporation of a hotel into a holding company in Saudi Arabia developing a detailed business plan, funding and financial modeling.

Middle East

Project Tourism Strategy

For a highly exclusive tourism development on the Red Sea with 10+ resorts, residencies and recreational spaces, developed proposition and strategy to attract high net worth tourists; defined personas based on qualitative and quantitative definition of the visitor segments and profiles; defined the destination's tourism ethos and customised visitor journey

Middle East

Development of ultra luxury desert resort strategy

Developed holistic destination strategy for multiple state-of-the-art hospitality complexes in greenfield location in the Saudi Arabian desert, complemented by a golf course and F&B recreational offerings.

Middle East

Tourism F&B Strategy Development

For a destination focused on culture and heritage in need of identification of an F&B identity and strategy for rollout, identified initiatives and a strategic roadmap based on a market assessment and data-driven gap analysis; defined initiatives allowing for efficient planning over five years.

Middle East

Touristic regeneration of a city

Developed a sustainable touristic regeneration plan for a city and region, leveraging local resources and traditions to create a world-class tourism experience based on agriculture and craftsmanship.

Middle East

Tourism Destination Development Plan

Undertook quality assessments and benchmark analysis of tourism sites in 4 regions of KSA, producing a tourism destination development strategy, optimized for the success of F&B, leisure activities, accommodation and nature offerings.

Middle East

Retail strategy development

For a unique tourism development with a strong focus on culture and heritage combining entertainment, education, food & beverage and retail, developed the retail stategy including category- and tenant mix for 100+ retail outlets; recommended a customised operating model based on commercial potential, physical limitations and target category for each outlet

Middle East

Leisure & entertainment market assessment

Commissioned to undertake a market study capturing consumer trends, successful concepts, key opportunities and considerations feeding into the development of the retail offering in a giga-project.

Middle East

Download capability statement by filling in the details below.